Shoes for tomorrow project, every time he sold a pair of shoes he gave one pair away to the less fortunate. Blake invested all his money and time into this project, he made it in may 2006. Blake advertises through customer involvement. They don't just drop off the shoes they go right up to the kids and fit them for them so they are not just happy with the shoes they will be satisfied with the fit to. In 2007 Blake wanted to sell 300,000 shoes so that means he is giving 300,000 shoes to the kids and family's that don't have shoes.
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